THE ROOT OF THE MATTER
Season: Winter 2019
Format: Soft cover 210 x 148 mm
Printed in Italy
Creative Direction: HOOPA LAB.
Art Direction & Design: GIANMARCO GIACOMETTI
Photographer: LAURA SANS
Writer & Translator: MARTA GALIAZZO
Illustrator and Stylist: GAIA DILETTA BOTTACIN
Make-Up: GLORIA MARTIGNON
Model: CLAUDIA MASSAROTTO
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The story told here is about roots and identity. A tale intertwining different stories, people who have found new balances from an ancient know-how, creating inharmony with the past and nature.
By approaching this realities, you get to understand the meaning of art and devotion. An art which is respectful of the ancient traditions, blended with passion and personal research to create beauty every day.
Tradition here turns into a decoding of contemporary times: plunging yourself into your roots, nourish yourself with
study and imaginative desire and then flourish in a new, original identity.
Common roots, individual roots. Creating means knowing them.
So have a seat, let the story begin.